Why digital marketing profession is important even in AI era?

 Have we ever wondered why digital marketing profession is so important despite the existence of various types of AI technology or AI tools?

AI tools cannot express human-like creativity, intelligence, or experience, and thus cannot provide accurate customer service.

Digital marketing professionals can easily use their own creativity and techniques to solve complex problems and provide proper customer service.

From this point of view digital marketing profession is more convenient and profitable than AI tools.

Today we will know why digital marketing profession is important even in AI era. Moreover, these courses are very effective to learn digital marketing and start your own business. So, to start professionally, experts are encouraged to participate in this course. You can also access all courses at a very low cost by participating in a Kite Learning subscription.

What is digital marketing?

Digital marketing is a widely used term which means promoting a product or brand using various new platforms or technologies and providing customer service through online.

There are several sectors of digital marketing that require a lot of skills and experience to work in such as –

1. Search Engine Marketing
2. Social media marketing
3. Search engine optimization
4. Email automation or email marketing
5. Affiliate Marketing
6. Mobile marketing
7. Content creation
8. Analytical and reporting

Apart from the above jobs, digital marketing profession has many other types of jobs.

A digital marketing professional basically does the marketing or promotion of a company or brand or a product digitally through online.

Nowadays, the importance of digital marketing profession is very high all over the world.

Since digital marketing jobs can be done online, a large number of people are working in this sector.

In today's age all tasks can be done by this technology but digital marketing profession is gaining more importance for personal creativity, strategy and experience.

Why is digital marketing important?

AI or artificial intelligence is undoubtedly having a positive impact on a variety of industries, yet the importance of the digital marketing profession is immense.

A person joins the digital marketing profession and utilizes his/her creativity, strategy, personal experience, decision making skills, ability to build relationships with different companies which is not possible with AI.

Let's find out why digital marketing is more important than AI.

1. Human creativity and strategy

AI can automate a variety of tasks and analyze data to complete tasks easily and in less time.

But all these tasks lack human creativity and strategic thinking.

Digital marketing profession brings a unique human touch to all these tasks which makes the content more interesting and brings out creativity and different strategies.

AI cannot accurately understand customer needs and behavior that a digital marketing professional can.

Therefore, digital marketing is more important than AI in these specific tasks.

2. Personal experience

AI is capable of analyzing data and sharing various types of data but it cannot provide any personalized experience.

It relies on human input to add personal experience to any type of work.

AI cannot provide personalized questions or experiences tailored to customers' needs, which is possible with digital marketing.

A digital marketing professional can easily provide any kind of personal query or experience to the customers and that's why digital marketing is gaining more prominence in the age of AI.

3. Adaptability

Digital marketing continues to grow in popularity and new platforms and technologies are emerging almost regularly.

A digital marketing professional is able to adapt to these new technologies and platforms i.e. adapt to new and changing environments which is not possible with AI technology.

Digital marketing professionals can easily and quickly adapt their strategies to new technologies and platforms, but fall behind if AI is not updated or re-introduced.

Therefore, digital marketing profession and human touch are more important than AI technology in various types of work.

4. Sensitivity and empathy

AI can analyze huge amount of data but cannot master human intelligence, sensitivity, empathy.

Digital marketers build emotional connections and empathetic relationships with customers that engage customers and help understand customer needs.

While AI analyzes data and provides interesting outputs, it lacks sensitivity and empathy.

This lack of sensitivity and empathy can be easily filled by a digital marketing professional and can attract more customers with his experience and techniques.

That's why the importance of digital marketing profession is increasing even after AI technology is so advanced.

5. Interpretation and decision making skills

AI does not have the ability to explain and decide on any kind of issues.

AI technology can analyze data and make various interpretations or decisions based on what is input into it.

But apart from this, AI cannot give any explanation or decision personally, that's why digital marketing profession is needed.

A digital marketing professional can make different interpretations and decisions based on his skills, experience and knowledge without analyzing the data which is more acceptable.

Able to identify customer needs, trends, interpret and make decisions on a variety of complex issues from personal expertise and experience.

That's why digital marketing profession is more preferred than AI.

6. Building relationships

A digital marketer is able to build and maintain good relationship with customers which is not possible with AI technology.

A digital marketer has the ability to identify the needs of different companies or customers, build good relationships with customers, provide proper customer service, and attract customers.

But AI technology is lagging behind in this regard. AI cannot provide its own opinions or experiences to customers and cannot develop any kind of relationship with customers.

Attracting customers and growing customers in any business requires building relationships that are possible with human techniques and experience, and in this case AI is of no use.

Due to all these reasons, even in the era of AI technology, the digital marketing profession is gaining a lot of prominence and the importance of digital marketing is increasing.

Benefits of a Digital Marketing Career

Digital marketing offers unique benefits to various types of businesses.

Digital marketing profession is more accepted in business than various types of AI tools.

Because digital marketing profession has human touch or human creativity, strategy, experience, skills etc. which is impossible to provide in terms of AI technology.

Even in this age of AI, digital marketing profession is providing advantages compared to AI

People's creativity, experience, skills and ability to adopt different strategies to promote different products make this promotion more attractive.

Any type of advertisement, product, customer service is personally customized and presented accurately.

With the help of emotional intelligence one can identify different needs, trends etc. of customers and attract customers.

Can adapt to new technologies and platforms very easily and adapt quickly.

With personal experience and skills in customer service can solve any issue very easily and give correct decision on various issues.

Excellent communication skills and ability to solve complex customer problems from personal experience.

Both AI technology and digital marketing careers offer their own advantages in business or in different fields.

However, compared to AI technology, digital marketing career opportunities are much greater and more acceptable.

It is very important to have own intelligence, experience, skills in various business or work areas or in providing customer service which is not possible with AI technology.

Due to this, there is a high demand for digital marketing profession in the business field or in various sectors despite the existence of various types of AI technologies.

Again, these courses are very effective to learn digital marketing and start your own business. So, to start professionally, experts are encouraged to participate in this course. You can also access all courses at a very low cost by participating in a Kite Learning subscription.

last word

Currently, in the digital age, it is becoming possible to do various jobs in different sectors online using the Internet.

Various types of AI technologies or artificial intelligence have emerged to make work easier at home or online, which can solve all types of tasks by analyzing the data of any program.

However, in the field of digital marketing or promoting online business and products, human creativity, personal experience, adaptability, emotional connection, personal interpretation and decision-making skills are essential.

Since all these things are not in AI technology, digital marketing profession is much more important and more acceptable than various AI technologies.

However, if you have any questions about digital marketing, our experienced team will assist you. Thanks for joining the Insight ful Learning Blog.