Keywords are very important for SEO or digital marketing. Keywords are words that people use to find information from search engines. Let's know what keywords are, why they are important, how to find keywords and what tools to use.
Keywords are an essential component of successful search engine optimization (SEO) and digital marketing. These are the words and phrases that potential customers use to search for products, services or information related to your business.
When used effectively, keywords help drive traffic to your website, increase search engine rankings, and increase website visitors.
In this blog post, we will learn about:
What is the keyword?
What is keyword research?
What are the types of keywords and what are they?
How to do keyword research
Free and paid tools for keyword research and which one is better.
I'll also give some tips on how to find the best keywords, so you can become a keyword research expert. Let's begin.
What is Keyword
Keyword Definition: Keywords are words or phrases that people use to find or search for something in a search engine.
We know - people use search engines to find content relevant to their queries. And in the language of SEO or digital marketing, those words that people search for are keywords.
Keywords are used to describe the main topic or theme of an article. When it comes to increasing website traffic and search engine optimization, it is essential to use keywords that people search for. Because through this we can know what people want to know about online.
What is keyword research?
Keyword research is the process of discovering words and phrases that people use to search for information online. The process of figuring out which keywords are most relevant to a business's product or service.
But even though keyword research sounds simple, it is quite a hassle. Choosing the right keywords through keyword research is the key to getting traffic from search engines. To do this several things need to be observed. Let's know about this.
- What and how to get the relevant keyword (Related Keyword),
- What and how to get search volume of keywords,
- How to determine competition of keywords,
- Also, we need to know what kind of keywords should be selected according to our goal (selling blog, product or service).
But in this article I have explained the above step by step in the How to do Keyword Research section.
What are the types of keywords?
Knowing the types of keywords and how to use them is very important for achieving good website traffic and search engine rankings.
Now I will tell about different types of keywords that can be used to increase the visitors of a website. And, I'll explain what each type of keyword is and how it works and when to use it.
1. Short-Tail Keyword
Short-tail keywords are the most common keywords, usually one to three words long. Short-tail keywords are the hardest to rank for, because they are so broad and the competition is high. However, these are the most used keywords, so it is important to do with some short-tail keywords. But short-tail keywords should be used along with specific long-tail keywords to target the right audience.
Eg: "SEO" or "Search Engine" etc.
2. Long-Tail Keyword
Long-tail keywords are phrases that consist of three or more words. They tend to be more targeted than short-tail keywords. It means that the searcher's reason for asking the question can be easily understood by looking at the keywords.
Long-tail keywords are more likely to generate leads or sales because visitors are looking for something specific. Again, long-tail keywords are also less competitive, so they are easier to rank for. However, long-tail keywords have lower search volume but can still provide targeted traffic.
For example: "How search engines work" or "Best mobile phone under Rs. 10,000"
3. Local Keyword
Local keywords are keywords used to target customers in a specific geographic area. These keywords usually include city, country or region names.
Local keywords help you reach local people. And they are more specific and meaningful than generic keywords.
For example: "Best Hotel in Dhaka", or "Sightseeing Places in Khulna District".
4. Branded Keyword
Brand keywords are words and phrases associated with the brand that help customers find your business. They can be as simple as your business name, or as specific as the products or services you offer
Examples include your company name, product name, company tagline, and more. You should include brand keywords in your website content, social media posts and other marketing materials to help potential customers find your business more easily. Additionally, optimizing for these keywords will help you rank higher in search engine results, increasing your visibility to potential customers.
For example: My brand name is LutforPro, SEO services by LutforPro is a brand keyword
5. Negative Keyword
Negative keywords are search terms used in search engine marketing campaigns to ensure that ads are not shown for irrelevant queries.
They are used to filter unwanted impressions and clicks that are not related to the advertised product or service. For example, an advertiser who specializes in men's clothing might want to add "women's" as a negative keyword so that someone searching for "women's clothing" doesn't see their ad. Negative keywords can help reduce costs and increase ROI (return on investment) by filtering out unwanted clicks.
6. Related Keyword
Related keywords are words or phrases that are closely related to the primary keyword you are targeting. They may be related by meaning, such as synonyms, or related by context, such as related topics.
For example, if you're targeting the keyword "weight loss," related keywords might include "weight loss," "diet," or "exercise." Including relevant keywords in your content can help increase your visibility in search engine results.
How to do keyword research step by step
Keyword research is an important part of any successful SEO strategy. With the right keywords, you can improve your search engine visibility and attract more organic traffic to your website. But knowing which keywords to use and how to do keyword research to find the best ones can be difficult.
Step 1. Understand your target audience
One of the most important steps in keyword research is understanding your target audience. Know who your potential customers are, what they want to buy and what problems they are trying to solve.
This will help you determine which keywords will work best for your business You should consider the age, gender and interests of your target audience when creating a list of potential keywords.
You should check what language your target audience is using and what words they are searching for. By researching your target audience and their preferences, you will be able to create a list of relevant keywords.
Step 2. Identifying the right keywords
The second step in keyword research is to identify the right keywords. It is important to identify the keywords most relevant to your business and target market.
You can use various tools like Google AdWords to identify the most popular and related keywords to your niche.
You can use tools like Ahrefs, or SEMRush to find out which keywords competitors should be following.
Once you've identified the right keywords, you can use them on your website, blog posts, and other content to drive online visibility and website traffic.
Step 3. Estimating search volume
After you have a list of potential keywords, the next step is to figure out the search volume or monthly searches for each keyword.
Search volume is important because it helps you determine whether people are actually searching for that keyword.
To evaluate search volume, you install the Keyword Surfer or Whatsmyserp extension in your Chrome browser. Or use a keyword research tool.
These tools will help you figure out an approximate number of keyword searches each month.
Step 4. Keyword Difficulty Analysis
After completing your keyword research, you need to look at your competition analysis. In this step you need to consider how much competition you will face to rank for keywords. That is, what is the difficulty level to bring a keyword to the first page of Google. This is also called keyword competition analysis.
To get good at SEO fast, you need to find low competitive keywords.
To do this install MozBar in your Chrome browser. Whenever you search on Google, information from MozBar will appear in your SERPs.
Now look at the domain authority of the ranking sites and calculate its average value. If it is less than 30 then it is relatively low difficulty keyword.
Check out the referring domain or how many sites they got backlinks from. The more "votes" a page receives (in the form of backlinks), the higher it ranks. And through this you will know how many backlinks you need to build to rank.
It's important to keep track of what your competitors are doing so you can stay ahead.
The best keyword research tool
The right keyword research tool can help you identify the best keywords. From keyword research tools like Ahrefs to keyword analysis tools like SEMrush to good quality paid tools, some free tools are shared below.
- Keyword Surfer Google Extension - Free
- WhatismySERP Google Extension - Free
- Ahrefs Keyword Explorer - Paid
- SEMrush Keyword Magic Tool - Paid
- Ubersuggest Keyword Tool - Free & Paid
- KeywordTool.io is free and paid
- Keywords Everywhere - Paid
- SECockpit - Free & Paid
- Google Search Console - Free
- Google Keyword Planner - Free
Some advanced tips for keyword research
Using paid keyword research tools
Once you have identified topics related to your niche, the next step is to find relevant keywords. To do this, you need to use research tools.
These tools allow you to find the most popular and relevant keywords. And along with that provides related more keywords and long-tail keywords.
Using keyword research tools, you can figure out the search landscape and what pages your competitors are ranking for on Google and getting traffic.
Understanding the Purpose of Keyword Search
Understanding the purpose of why people search for a particular word and how to use it effectively is the key to success in SEO.
Keywords are the user's search query - which they use to find a solution to their need or problem. So write content that matches the search query.
