Introduction
SEO or Search Engine Optimization is a very important aspect of digital marketing through which any web page gets a place in the search engine for hundreds of keywords which we call RANK in English.
Today we will discuss what and why SEO is, as well as how and why you should learn SEO. Without further ado let's get started.
What is SEO?
The full form of SEO is “Search Engine Optimization”. In simple words, when we type something in Google or any other search engine, then Google or that search engine shows how many results.
From there we click on the link of our choice and visit our desired website to find our useful information. And the reason why Google or any search engine shows those results, that reason or method is called search engine optimization.
Why is SEO done?
We naturally do SEO to RANK our website in search engines. By doing SEO we try to be at the top of the search engine result page. Because when people search for something, they click on the links that are first on the result page.
An example will hopefully make it clear,
Suppose, you have an e-commerce website where you sell three-piece dresses for married women. Now you definitely want your website to show up first when someone searches for married women three-piece on Google. Then buyers will come to your website link and buy your product.
Now the whole process of getting your website to show up on Google for the keyword “married girls three-piece” is what we call SEO in digital marketing parlance. Now you understand why SEO is done?
What are the types of SEO?
In the language of digital marketing, SEO can be of different types. But the basic types we will try to discuss today.
- Technical SEO
- On-Page SEO
- Content SEO
- Off-Page SEO
- Local SEO
- Mobile SEO
- E-commerce SEO
What is White Hat and Black Hat SEO?
Experienced SEO experts divide SEO into two major categories. However, one of these two may not work in many cases. But another has now been invented with improved techniques over time. Actually the bottom line is that search engines have changed their RANKING algorithm so much that it is now difficult to RANK for any keyword. And keeping that in mind, SEO has been divided into two different parts through new processes. Without further ado let us know about those two types of SEO.
White Hat SEO
White hat SEO is the method of search engine optimization which is done by following the guidelines and rules of search engines. And if you work in this way, naturally you get good RANKING. If you optimize your website according to search engine rules then you will get good traffic from search engine or increase visitors.
Black Hat SEO
Black Hat SEO is basically done by breaking search engine rules. Many people do link building artificially to RANK quickly in search engines. Means, by using different software to create backlinks. People are interested in it because, through this kind of software, thousands of links can be created in very little time. And people do this black hat SEO to RANK by creating more links.
But if the search engine somehow catches the footprint of these links, then the search engine will cancel your website. And the search engine technology is now very advanced, which can easily eliminate such websites very easily. And once that happens it becomes very difficult to re-RANK the website in the search engines, in many cases it is not possible.
Why Learn SEO?
Why is learning SEO important? This is a complicated question. In fact, why you should learn SEO depends on a few factors. If you are a business owner then learning SEO can be your reason to bring visitors to your business website.
Again, if you want to build your career as a digital marketer, then learning SEO is very important for you. Because without learning SEO, you will never be able to offer digital marketing services to clients properly. Let us try to understand the matter through an example.
Why should a businessman learn SEO?
Suppose you have a business organization where you provide many good products or services. As of today if you can't serve your business online well then your customers will never know about your product or service.
Now by learning this SEO if you can optimize your website well for RANKING in search engines then the sales of your products or services will increase to a great extent. Kite Learning has SEO courses from which you can learn great SEO.
Why should a marketer learn SEO?
Now let's come to another example. If someone wants to become a digital marketer or sell digital marketing services then why should he learn SEO?
The matter is actually very simple, if you want to RANK someone else's website with your SEO skills then you need to learn SEO first and learn it very well. Otherwise, you are not serving your customers well
